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Going GREEN Bollywood Style! Launched in January 2009, Indigreen is a fusion of art, high fashion, eco
friendly values, fair trade ethics and a heavy dose of Bollywood & Indian
kitsch. And so, indigreen's Limited Edition signature organic cotton collections
have hand painted Bollywood theme posters with unusually funny (an sometimes
cheesy) 'go green' / social messages incorporated into their design. This fusion
of green values, art and messaging makes Indigreen a unique, ‘communicative’,
fun and 100% ‘in your face’!
The poster art is painted by former Bollywood poster painters who
lost out on work ever since Bollywood advertising went digital. By paying them
an artist fee, we are both keeping this very Indian art alive and also making
one of the most exclusive designs in the world- where else can you get a real
work of art on a t-shirt! And so we have managed to create the concept of the
first, 100% Indian ‘Luxury Pret Organic Tee’.
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