Indigreen

Going GREEN Bollywood Style! Launched in January 2009, Indigreen is a fusion of art, high fashion, eco friendly values, fair trade ethics and a heavy dose of Bollywood & Indian kitsch. And so, indigreen's Limited Edition signature organic cotton collections have hand painted Bollywood theme posters with unusually funny (an sometimes cheesy) 'go green' / social messages incorporated into their design. This fusion of green values, art and messaging makes Indigreen a unique, ‘communicative’, fun and 100% ‘in your face’!

The poster art is painted by former Bollywood poster painters who lost out on work ever since Bollywood advertising went digital. By paying them an artist fee, we are both keeping this very Indian art alive and also making one of the most exclusive designs in the world- where else can you get a real work of art on a t-shirt! And so we have managed to create the concept of the first, 100% Indian ‘Luxury Pret Organic Tee’.